Lillian
Rooted in Asheville | Serving clients domestically & internationally.
.png)
Luxury Biotech Skincare
LivingTree SKIN
Creative Direction · Web Design/DevELOPMENT · COPYWRITING · BRAND & MARKETING APPLICATION |2025
Overview
LivingTree Skin set out to merge biotechnology and beauty, uniting scientific precision with natural refinement. The founders wanted to move beyond the sterile, clinical aesthetic to create something intelligent, restorative, and human. I partnered with them from concept to launch, shaping the brand’s strategy, tone, and positioning to balance innovation with warmth and science with emotion.
I led the creative direction from the ground up, building a complete identity system with a refined logo suite, color palette, and typography that reflected both purity and innovation. The Science Behind LivingTree framework became a defining element, translating advanced concepts like stem cells, exosomes, and nano-encapsulation into elegant, accessible storytelling. Soft gold accents, custom iconography, and motion-based details turned science into a sensory experience that embodied the brand’s essence, cellular renewal through nature’s intelligence.
The Process & Result
With the visual foundation established, I designed and developed an 18-page website that blended depth with minimalist sophistication. Every layer, from motion and structure to copy and product storytelling, was crafted to communicate credibility and evoke trust. The result was an immersive digital experience that made the science feel tangible, elegant, and alive.
Beyond the website, I built a cohesive brand ecosystem across packaging, investor decks, retail collateral, and social templates, all unified by fine linework, subtle gradients, and precise craftsmanship. Comprehensive brand guidelines ensured every future expression remained consistent, elevated, and unmistakably LivingTree.
LivingTree Skin stands as a synthesis of science and sensibility; a brand where biotechnology meets beauty in its purest form. Every detail, from its visual language to the tone of its storytelling, was crafted to communicate regeneration, refinement, and integrity.
It became more than a skincare brand, it became a philosophy of renewal. Intelligent. Minimal. Endlessly evolving.
