Lillian
Rooted in Asheville | Serving clients domestically & internationally.
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Interior Design Studio
Schultz Atelier Interiors
Brand Strategy · Visual Identity · Website Design · COLLATERAL · Copywriting | 2025
Overview
Schultz Atelier Interiors approached me in the midst of a rebrand, seeking an identity that reflected the sophistication and intentionality behind their work. Their existing visuals and website no longer aligned with their refined design philosophy, rooted in craftsmanship, restraint, and depth. Through strategy and discovery, we redefined the studio’s voice and positioning, creating a foundation that balanced modern refinement with timeless elegance.
I developed a visual identity that felt architectural yet soft, clean geometry, tonal neutrals, and precise typography conveyed quiet confidence while capturing the studio’s minimalist aesthetic. A three-mark logo suite offered flexibility across print and digital applications, while the overall brand language expressed sophistication through simplicity and intentional detail.
The Process & Result
The new identity came to life through an 11-page, fully responsive website designed to feel calm, immersive, and effortless. Expansive imagery, subtle motion, and negative space highlighted their work with clarity, while integrated booking and consultation tools created a seamless client experience. Every line of copy was rewritten to match the tone, elevated, descriptive, and authentic, allowing the site to both showcase and embody the studio’s vision.
Beyond the website, I created a complete brand suite including stationery, presentation templates, social media assets, and digital collateral. Comprehensive brand guidelines ensured Schultz Atelier could maintain a consistent and recognizable identity as they continue to evolve within the luxury interiors space.
The result was a renewed brand and digital presence that mirrors the studio’s own design philosophy, precision, balance, and beauty with purpose. Schultz Atelier Interiors now presents itself with the same quiet confidence found in every space it creates.
