Lillian
Rooted in Asheville | Serving clients domestically & internationally.
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Holistic Recovery Program
Resolve It
Brand Strategy · Visual Identity · Website Design & development · Collateral suite | 2025
Overview
Resolve It was created to redefine modern recovery, designed for executives, entrepreneurs, and professionals who value privacy, purpose, and a more sophisticated approach to healing. The founders came to me at concept stage to build the entire brand and digital presence from the ground up. The goal: create something discreet, intelligent, and restorative, balancing clinical credibility with emotional warmth.
We began with brand strategy, shaping the tone, audience, and positioning to separate Resolve It from traditional treatment spaces. I developed a full identity system built on refined typography, structured balance, and a neutral palette. It expanded into a cohesive collateral suite, investor decks, brochures, stationery, and internal materials, each crafted to communicate trust, depth, and calm authority.
The Process & Result
Once the identity was established, I designed and developed a 13-page responsive website that served as both a brand statement and a functional hub. Clean composition, intentional motion, and intuitive navigation guided visitors through a layered experience, quietly confident and built to make them feel seen, not sold to.
From concept to launch, I led creative direction, copywriting, and digital execution. Every element, from presentation templates to social media, was aligned through a detailed brand-guideline system. The result: a complete, enduring brand ecosystem that speaks to two audiences at once, those seeking healing and those investing in a new standard of care.
The result is a brand that challenges the conventions of behavioral health. One that feels human, elevated, and inherently trustworthy. Resolve It now stands as a blueprint for how design and strategy can reshape the perception of care itself.
A reimagined vision for modern recovery, elevated, empathetic, and built with intention.
